Advanced Access Control Market

Wednesday 30 October 2013 , , , , 43 Comments

FingerTec Ingressus Controller
When we planned a step forward by including control panels in our product line two years ago, a string of other considerations followed. This was unlike merely adding a new reader with improved features to our product line, even though on the surface business still runs as usual.
Control panels or controllers in an access control system are not like rain that drops onto a pond, stirs a ripple on its surface and settles thereafter. The controller as a major core component for the advanced access control system just wouldn’t align to fit into our existing business system, it’s like having a different stream of water that runs across the pond, a separate pathway is needed to contain the stream.

FingerTec Ingressus Controller When we planned a step forward by including control panels in our product line two years ago, a string o...

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Are You Living Online Yet?

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Nobody smiles when they have to queue like this
Online banking is truly God-sent, imho. The last time I went to a bank was a year ago (if I could pay straight up for a house, trust me, I would); the parking and the waiting were just too cumbersome. It's been ages since I've had to queue in a long line for movie tickets, now they're sent instantly to my mobile after purchasing them online. It's also been 11 years since I've had to meet a travel agent, which was when my husband arranged our humble honeymoon. But now we're sort of our own travel agents; we buy tickets, book hotel rooms and even arrange for tours with mere clicks. Thank you, God!

This has become a lifestyle of sorts, particularly for city-dwellers and urbanites.  People shop for garments, gifts, electronics items, all kinds of tickets, and even groceries straight from the Internet. For example, I just ordered a bunch of things from Tesco online during my lunch break, which will be delivered right to my doorstep, saving me valuable time. See, people  look for convenience because time is a great factor. 

Nobody smiles when they have to queue like this Online banking is truly God-sent,  imho.  The last time I went to a bank was a year ago...

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Five Marketing Philosophies: Is That Why We're Here?

Wednesday 16 October 2013 , , , , , , , 2 Comments

One of my Economics lecturers used to always say, "Welcome to the real world, babies". This was usually delivered whenever he shared industrial applications of textbook knowledge, followed by the usual sounds of "Oh my god, it makes so much sense now" his students' awe and amazement. It wasn't condescending, not at all. In fact, it was liberating. He was acknowledging that we were still 'infants' in the field, with limited knowledge of its workings, but we're at least welcome to learn. 

In remembering his teaching methods, I've decided to talk about the five main approaches of marketing through a small child's eye, and lollipops. Each of the five concepts (Production, Product, Selling, Marketing & Societal Marketing) will roughly explain the main objectives of doing business in a simple manner so the knowledge won't be kept just for the 'smart people'. So, read more to share some understanding with these babies! 

One of my Economics lecturers used to always say, "Welcome to the real world, babies" . This was usually delivered whenever he ...

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Cloud Applications - Constantly Upgradings!

Tuesday 8 October 2013 , , , , , 0 Comments

It's 2013, and a lot has changed
Business is strange, sometimes. We recently received an email from Business Software Alliance (BSA) demanding a complete list of all licensed software that the company uses.

We used to be a BSA member quite some years ago to protect our software copyright, but we cancelled the membership after the arrival of the Internet Age.  Honestly, I didn’t realize that the organization is still alive and kicking in enforcing licensed software for every company. Do I think that software copyright is no longer important? In fact, it’s the contrary. But because software has evolved since the Internet era, piracy raids seem so outdated.

It's 2013, and a lot has changed Business is strange, sometimes. We recently received an email from Business Software Alliance (BSA...

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Finding The Right Gurus

Wednesday 2 October 2013 , , , , , 0 Comments

Leo Burnett
Introduction
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

As quotes go, the above from Leo Burnett may not sound impressive but I've learnt well not to ignore the words of important people. One of the 100 most influential people in the 20th century (as per Time Magazine), the Sultan of Sell changed the advertising landscape in the early 1900s by bringing imagery to the center stage, proclaiming that "visual eloquence is far more persuasive... than labored narratives".  This was considered revolutionary in his days, as most copies were wording-heavy at the time. As a marketing executive, even a simple advice like this means a whole lot in what I can do for FingerTec Worldwide, and thus it always pushes me to find more gems from other marketing and advertising Gurus. Read more to find out similarly helpful quotes.

Leo Burnett Introduction "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." As quotes...

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