There’s an Edge in Knowledge
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| Have you gotten your daily dose of knowledge? |
When
your products are deployable across various industries, the tendency to
generalize the usages of their features and functions is fairly high. You realize
this when you keep on writing about the same things over and over again
regardless of whom you are talking to. Though every office needs a time
attendance system, there are very little new
things to talk about. Time attendance is about clocking in, clocking out,
processing data, generating reports and connecting to third party applications for extra purposes. Is that all?
While it might sound good for businesses to possess one solution that fits all, they also
could fall into the ‘comfort’ zone where the products are being marketed
monotonously without any efforts to dig further into the unique needs of applicable
industries. The sales pitch is always “We
have these products and solutions that are suitable for you. Do you want it or
not?” instead of “We know that you
have this list of challenges and issues and our solutions can solve 90% of that
with our list of features and functions, and this is how it goes.” Complacency
in marketing is dangerous as it can lead to stagnant demand which reflects
badly on sales. It’s true that attendance systems consist of the entire process
of data collection and report generation but at the end of the day, there are
so many elements in the middle that vary based on select industries. The only
way to figure it out is to take initiative, study it and find out.
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