Showing posts with label Afiq's 5 Ps in FingerTec. Show all posts
Five Marketing Philosophies: Is That Why We're Here?
One of my Economics lecturers used to always say, "Welcome to the real world, babies". This was usually delivered whenever he shared industrial applications of textbook knowledge, followed by the usual sounds of "Oh my god, it makes so much sense now" his students' awe and amazement. It wasn't condescending, not at all. In fact, it was liberating. He was acknowledging that we were still 'infants' in the field, with limited knowledge of its workings, but we're at least welcome to learn.
In remembering his teaching methods, I've decided to talk about the five main approaches of marketing through a small child's eye, and lollipops. Each of the five concepts (Production, Product, Selling, Marketing & Societal Marketing) will roughly explain the main objectives of doing business in a simple manner so the knowledge won't be kept just for the 'smart people'. So, read more to share some understanding with these babies!
Wednesday, 16 October 2013
Afiq’s 5 Ps in FingerTec: Part 5
'Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling
the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing
as he stumbles along his first year in the company. In Part 5, the writer
discusses the Product component of the tool. You can read the past
installments here: Part 1 · Part 2 · Part 3 · Part 4
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| There's more to Google than the search engine, actually |
I came across an interesting question last week: What will happen to Facebook after Facebook? This happened during my daily market research (aka the 30-minutes of random surfing I do before starting work) as I read an article that questioned if Facebook, the company, was prepared for business if Facebook, the social networking site, would one day become obsolete. This is important, because a good company shouldn't simply bank on one product as every product has its market shelf life. That's why Google, the company, is more than just Google, the search engine. So what about FingerTec? Do we stop merely at fingerprint technology? Of course not! Read more to see how we've placed our core, actual and augmented products.
Afiq’s 5 Ps in FingerTec: Part 4
'Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling
the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing
as he stumbles along his first year in the company. In Part 3, the writer
discusses the Pricing component of the tool. You can read the past
installments here: Part 1 · Part 2 · Part 3
 |
| Afiq's remix - Time in Business is Priceless! |
Pricing
Upon entering FingerTec HQ last year, I was given a rough picture of FingerTec's marketing strategies including a hand-drawn graph of where the company stood in the market in terms of pricing by my always-on-the-go COO, Ms. Norana Johar. A very high-tech presentation, indeed. Jokes aside, the pricing strategies used revealed a lot about the company just like it would for any other company and I'm not at liberty to discuss them in detail. Therefore, I will instead discuss certain aspects about pricing in general, and try to see if we can relate it back to FingerTec. Wish me luck. Now let's read more!
Afiq’s 5 Ps in FingerTec: Part 3
‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 3, the writer discusses the Promotion component of the tool. You can read the past installments here: Part 1 · Part 2.
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| Sales-related promotions are only part of it |
Promotion
Any self-respecting Malaysian knows what truly unites the population:
Our three (yes, THREE) major shopping seasons in the country.
The nationwide shopping periods have been an excellent promotional tool as it
helps build Malaysia’s profile as a shopping destination in South East Asia.
While FingerTec can only dream of using the country’s abundance of wealth and
resources to promote the company, it is not impossible for us to achieve the
trifecta of promotional objectives; To present information, increase demand
& create product differentiation. On a surface level, most of FingerTec's promotions are done on the Internet while some actually requires our physical presence overseas. As a whole, these efforts can be categorized into sales-related and non-sales promotions. Read more for juicier details.
Afiq’s 5 Ps in FingerTec: Part 2
‘Afiq’s 5 Ps in
FingerTec’ is a 5-part mini-series chronicling the writer’s observations on
FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his
first year in the company. In Part 2, the writer discusses the Place component
of the tool. You can read Part 1 here.
 |
|
FingerTec can go
even further than Sun Wukong's vision
|
Place
When Sun Wukong of the literary masterpiece ‘Journey to the West’ was
challenged by Buddha to leave his gigantic palm, the Monkey King didn’t
hesitate to jump from Buddha’s hand – to get out of that place. Little
did he know that even though he can leap 108,000 miles in a leap, everything in
the world was ‘in Buddha’s hands’. In its own way, this is comparable to
FingerTec’s place in the time attendance and access control industry.
You might travel 108,000 miles away from our humble headquarters in Selangor,
Malaysia, but you’ll still see our name almost anywhere locally,
internationally or on the Web. Place, then, is just a concept. Read more
to understand why.
Friday, 3 May 2013
Afiq’s 5 Ps in FingerTec: Part 1
‘Afiq’s 5 Ps in FingerTec’ is a 5-part
mini-series chronicling the writer’s observations on FingerTec Worldwide
through the 5 Ps of marketing as he stumbles along his first year in the
company. In Part 1, the writer discusses the People component of the tool.
 |
| Getting a view of the people around you |
People
When
Mark Zuckerberg wants to work with you, he’ll walk with you through the woods
behind the Facebook headquarters. At the end of the hike, Mark will
simultaneously ‘unveil’ a breathtaking view of Silicon Valley along with an
offer you can’t refuse – a job position or business offer from Facebook. Well, since Puchong is no Palo Alto, I
did not expect a walk through the woods with FingerTec CEO, Mr Teh Hon Seng. I
did, however, hope for other seemly practices that would make me go, “wow, FingerTec
people are different” while working here. I wasn’t disappointed there. Read
more to see what I saw while people-watching, not unlike Woody Allen.
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