Afiq’s 5 Ps in FingerTec: Part 2
‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 2, the writer discusses the Place component of the tool. You can read Part 1 here.
FingerTec can go even further than Sun Wukong's vision
When Sun Wukong of the literary masterpiece ‘Journey to the West’ was challenged by Buddha to leave his gigantic palm, the Monkey King didn’t hesitate to jump from Buddha’s hand – to get out of that place. Little did he know that even though he can leap 108,000 miles in a leap, everything in the world was ‘in Buddha’s hands’. In its own way, this is comparable to FingerTec’s place in the time attendance and access control industry. You might travel 108,000 miles away from our humble headquarters in Selangor, Malaysia, but you’ll still see our name almost anywhere locally, internationally or on the Web. Place, then, is just a concept. Read more to understand why.
Hospitable Local Flavor
FingerTec’s headquarters is located in the ‘heart’ of Peninsular Malaysia, Selangor but through its selective distribution method, has ‘arms’ stretching over the whole country. The extensive network of resellers and distributors present in the local market pushes our products efficiently across all states, reducing time wasted running around when inter-state inquiries are made. With our current arrangements, our local distribution works swifter than Christiano Ronaldo’s feet.
Building a family even the Corleones would envy
Bold International Player
Whether you are based in Malaysia, Malta or Maryland, there is always a member of the FingerTec family able to help you. This is because the company practices a combination of selective and exclusive distribution methods to ensure its place in all major countries where there is a demand for FingerTec products. The trailblazers at FingerTec HQ works hard to expand the brand and extend our hands to potential partners all over the world, building strong global partnerships that would make even the Corleone Empire green with envy.
Spinning an Intricate Web
On top of our physical presence both in and outside of Malaysian soil, FingerTec utilizes the World Wide Web to maximize brand awareness as well as for real-time communication between members of the FingerTec family across the globe. By placing the FingerTec brand on our corporate website as well as on social media websites, contacting the company for inquiries is a cinch while the distribution process is quick and convenient. With the Internet, FingerTec is truly everywhere.
FingerTec don’t do things Gangnam-style, we'd rather do it our style
With the advancements of technology and globalization, an actual physical ‘place’ is becoming less and less relevant in today’s marketing and business world. However, not all business models are meant to follow the ‘office-less’ concept that some stores are employing today. FingerTec prides itself in its combination of both physical and Web placements, and looks forward to building on its current network. We may not do things Gangnam-style but we will continue to grow and (hopefully) be bigger than Psy, while doing things our way.
About the writer: Afiq Jauhari is a Malaysian Malay male in his late 20s, previously working in a local banking institution before joining FingerTec Worldwide in December 2012 as a Junior Copywriter. His interests include basketball, comedy and writing; and still dreams of becoming a well-liked, funny basketball coach with a few bestselling books.