Afiq’s 5 Ps in FingerTec: Part 2
‘Afiq’s 5 Ps in
FingerTec’ is a 5-part mini-series chronicling the writer’s observations on
FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his
first year in the company. In Part 2, the writer discusses the Place component
of the tool. You can read Part 1 here.
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FingerTec can go
even further than Sun Wukong's vision
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Place
When Sun Wukong of the literary masterpiece ‘Journey to the West’ was
challenged by Buddha to leave his gigantic palm, the Monkey King didn’t
hesitate to jump from Buddha’s hand – to get out of that place. Little
did he know that even though he can leap 108,000 miles in a leap, everything in
the world was ‘in Buddha’s hands’. In its own way, this is comparable to
FingerTec’s place in the time attendance and access control industry.
You might travel 108,000 miles away from our humble headquarters in Selangor,
Malaysia, but you’ll still see our name almost anywhere locally,
internationally or on the Web. Place, then, is just a concept. Read more
to understand why.
Hospitable Local Flavor
FingerTec’s headquarters is located in the ‘heart’ of Peninsular
Malaysia, Selangor but through its selective distribution method, has ‘arms’
stretching over the whole country. The extensive network of resellers and
distributors present in the local market pushes our products efficiently across
all states, reducing time wasted running around when inter-state inquiries are
made. With our current arrangements, our local distribution works swifter than
Christiano Ronaldo’s feet.
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Building a family
even the Corleones would envy
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Bold International Player
Whether you are based in Malaysia, Malta or Maryland, there is always a
member of the FingerTec family able to help you. This is because the company
practices a combination of selective and exclusive distribution methods to
ensure its place in all major countries where there is a demand for FingerTec
products. The trailblazers at FingerTec HQ works hard to expand the brand and
extend our hands to potential partners all over the world, building strong
global partnerships that would make even the Corleone Empire green with envy.
Spinning an Intricate Web
On top of our physical presence both in and outside of Malaysian soil,
FingerTec utilizes the World Wide Web to maximize brand awareness as well as
for real-time communication between members of the FingerTec family across the
globe. By placing the FingerTec brand on our corporate website as well as on
social media websites, contacting the company for inquiries is a cinch while
the distribution process is quick and convenient. With the Internet, FingerTec
is truly everywhere.
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FingerTec don’t do
things Gangnam-style, we'd rather do it our style
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Closing Thoughts
With the advancements of technology and globalization, an actual
physical ‘place’ is becoming less and less relevant in today’s marketing and
business world. However, not all business models are meant to follow the
‘office-less’ concept that some stores are employing today. FingerTec prides
itself in its combination of both physical and Web placements, and looks
forward to building on its current network. We may not do things Gangnam-style
but we will continue to grow and (hopefully) be bigger than Psy, while
doing things our way.
About the writer: Afiq
Jauhari is a Malaysian Malay male in his late 20s, previously working in a
local banking institution before joining FingerTec Worldwide in December
2012 as a Junior Copywriter. His interests include basketball, comedy and writing;
and still dreams of becoming a well-liked, funny basketball coach with a few
bestselling books.
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