Reason Why We Should Focus Beyond Biometrics
A number of people tend to get the
impression that our company specializes in fingerprint products and
technologies only. Although this perception is not exactly accurate, it is
observed that the term ‘biometrics’ looks catchier at first glance and this
works in our favour as it becomes the conversational piece for the general
audience, making it a useful ice-breaker for market penetration.
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| Everybody becomes obsessed when they realized their fingerprints actually have power |
I agree that without fingerprint
technology, it's rather hard for us to penetrate into certain industries.
Ideally, we should declare ourselves a solution provider, or an expert in time
and attendance, and access control industries. And, biometrics should just be a
credential, or a threshold that presents itself as a more sophisticated
solution.
My advice to customers, don’t place biometrics as their sole consideration when sourcing for time and attendance or access control solution. Biometrics technology is indeed an important aspect to consider but the right solution is even more crucial when buying the solutions. Instead of only considering the performance of the biometrics readers, they should spend more time studying details of the software to match the actual requirements. It is imperative for customers to list the requirements down and test the software inside out, determine whether it could integrate with the existing payroll system and how works as your access control system in totality.
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| Pay attention to the solutions more than the hardware |
Often times a lot of customers allow
themselves to be distracted by the fingerprint technology performance when in
reality what they ACTUALLY require is time and attendance system. It has
becoming a common belief that when vendors parade their fantastic fingerprint readers,
the software that comes along is equally fantastic to handle their T&A
requirements. We always receive many questions about biometrics rather than the
software before clients conclude the purchase. This, in my opinion, is very
wrong. When this happen, clients might be happy with the front end clocking
system, but if they are not careful in selecting the software, they might take a
lot of time and effort to handle the backend processing. The system might fail
to handle the payroll system and at the end of the day, the promise of office
automation never takes place.
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| TimeTec Cloud getting ready for the future. |
After technology and market
breakthrough in biometrics, FingerTec has been pouring much of our resources in
R&D to complete the time and attendance and access control solutions. We
believe that to compete with the real industry players, we have to deliver the
real solutions and even so, we must deliver it better even though we came it
later. We strongly believe that the advantages of biometrics credential are transient;
the bona fide solution will last forever.
Just like how biometric readers replaced some RFID solutions to becoming the new trend in the past decade, biometrics itself might look less appealing when smart phone has the fashionable tendency as a new clocking credential.
That's why we set forth "Beyond
biometrics” as our motto, urging customers to go beyond biometrics, because
only then they’ll see the full picture and obtain the total solution they have
hoped for.
By Teh Hon Seng, CEO, FingerTec HQ
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