Finding The Right Gurus

Leo Burnett

Introduction
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

As quotes go, the above from Leo Burnett may not sound impressive but I've learnt well not to ignore the words of important people. One of the 100 most influential people in the 20th century (as per Time Magazine), the Sultan of Sell changed the advertising landscape in the early 1900s by bringing imagery to the center stage, proclaiming that "visual eloquence is far more persuasive... than labored narratives".  This was considered revolutionary in his days, as most copies were wording-heavy at the time. As a marketing executive, even a simple advice like this means a whole lot in what I can do for FingerTec Worldwide, and thus it always pushes me to find more gems from other marketing and advertising Gurus. Read more to find out similarly helpful quotes.

Leo Burnett Introduction "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." As quotes...