There’s an Edge in Knowledge


Have you gotten your
daily dose of knowledge?
When your products are deployable across various industries, the tendency to generalize the usages of their features and functions is fairly high. You realize this when you keep on writing about the same things over and over again regardless of whom you are talking to. Though every office needs a time attendance system, there are very little new things to talk about. Time attendance is about clocking in, clocking out, processing data, generating reports and connecting to third party applications for extra purposes. Is that all?

While it might sound good for businesses to possess one solution that fits all, they also could fall into the ‘comfort’ zone where the products are being marketed monotonously without any efforts to dig further into the unique needs of applicable industries. The sales pitch is always “We have these products and solutions that are suitable for you. Do you want it or not?” instead of “We know that you have this list of challenges and issues and our solutions can solve 90% of that with our list of features and functions, and this is how it goes.” Complacency in marketing is dangerous as it can lead to stagnant demand which reflects badly on sales. It’s true that attendance systems consist of the entire process of data collection and report generation but at the end of the day, there are so many elements in the middle that vary based on select industries. The only way to figure it out is to take initiative, study it and find out. 

Have you gotten your daily dose of knowledge? When your products are deployable across various industries, the tendency to ...

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Afiq’s 5 Ps in FingerTec: Part 4

'Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 3, the writer discusses the Pricing component of the tool. You can read the past installments here: Part 1 · Part 2 · Part 3

Visit FingerTec Worldwide at www.fingertec.com for more info
Afiq's remix - Time in Business is Priceless!
Pricing
Upon entering FingerTec HQ last year, I was given a rough picture of FingerTec's marketing strategies including a hand-drawn graph of where the company stood in the market in terms of pricing by my always-on-the-go COO, Ms. Norana Johar. A very high-tech presentation, indeed. Jokes aside, the pricing strategies used revealed a lot about the company just like it would for any other company and I'm not at liberty to discuss them in detail. Therefore, I will instead discuss certain aspects about pricing in general, and try to see if we can relate it back to FingerTec. Wish me luck. Now let's read more!

'Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of mar...

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Additional Tips About Ingress Software Implementation!


THE advanced access control system for YOU
In my continuing effort to talk about Ingress, lets learn 5 more important things to pay attention to when it comes to Ingress Software implementation. For the less initiated, Ingress is FingerTec’s latest software; highly recommended for door access control installation. It’s packed with powerful access control features which include graphical floor maps, real-time monitoring, centralized management, data analysis, reporting and much more.

If you are dealing with door access control products and market, request for the trial version of Ingress to experience the greatness of its software. The best part, it comes bundled with FingerTec door access products. 

THE advanced access control system for YOU In my continuing effort to talk about Ingress, lets learn 5 more important things...

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The Fine Line Between Entrepreneurs and Businessmen


Typical businessman
Can you discern the differences between businessmen and entrepreneurs? In vocabulary, both are synonymously similar.  Both have to form a company, start a business, sell products or solutions to customers and pay their dues.  But it does sound better when you’re known as an entrepreneur rather than a businessman. Nonetheless, a so-called entrepreneur would stay a businessman, if he lacks substance in being an entrepreneur.  

Businessmanship is not a word, but entrepreneurship is. So, what is entrepreneurship? Once, I asked a college student majoring in Finance and Economics; and he just stared blank at me. Of course, anyone can consult Google and find a bunch of answers, but if I did it that way, then my blogpost would look placidly plain, wouldn’t it? 

Typical businessman Can you discern the differences between businessmen and entrepreneurs? In vocabulary, both are synonymously s...

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Afiq’s 5 Ps in FingerTec: Part 3


‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 3, the writer discusses the Promotion component of the tool. You can read the past installments here: Part 1 · Part 2

Sales-related promotions are only part of it
Promotion
Any self-respecting Malaysian knows what truly unites the population: Our three (yes, THREE) major shopping seasons in the country. The nationwide shopping periods have been an excellent promotional tool as it helps build Malaysia’s profile as a shopping destination in South East Asia. While FingerTec can only dream of using the country’s abundance of wealth and resources to promote the company, it is not impossible for us to achieve the trifecta of promotional objectives; To present information, increase demand & create product differentiation. On a surface level, most of FingerTec's promotions are done on the Internet while some actually requires our physical presence overseas. As a whole, these efforts can be categorized into sales-related and non-sales promotionsRead more for juicier details

‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of market...

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