#trendinginreallife is Harder than Most People Think
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| Follow other's footsteps, or make your own? |
“I wouldn’t be caught dead wearing that brand,” might sound like it comes
from a conceited person but the truth is, most of us apply this rule in our
lives in some way or other. Every decision made on our choices and purchases
defines who we are and our priorities in life. Eva Mendes or Pamela Anderson would
rather go cloth-less than wearing anything made from animal on their bodies, I
reckon. A CEO of a listed company definitely wants to be seen driving the
latest model of a BMW or an Audi and buy a property in a high-profile
neighborhood. An environmentalist would prefer a Prius than a car that boasts
on horsepowers. Whether you agree or not, we are continuously branding ourselves
every step of our way, building an image for the world to see.
In professional and personal lives,
we constantly project perceptions by the brands we choose and, vice versa,
perceive other people by the brands they choose.
Knowing the trend, you ought to be
certain about your product positioning in the market, horizontal or vertical,
upmarket or mass? Plus, have you, as a brand, been providing your target
clients with what they want before
they even know that they needed it, or are you merely responding to what’s been
going on in the current market?
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| Are you moving in the right direction? |
Apple shook the mobile
multi-billion dollar world with the unveiling of its cool touch screen iPhones
that can do almost everything except maybe alter your IQ level (although I bet someone’s already coming up
with an app for that in the future). The iPhones swept the world off its
feet and later on, the other brands dragged their legs along, leaving behind
the likes of Nokia to play catch-up. Lately, Samsung has been showing Apple the
meaning of coolness being hip and taken over the reign of the Smartphone
kingdom with ads that specifically define their audience as hip, leaving Apple
with the need to brainstorm new marketing ploys. Facebook for example, has
started charging users who wish to broadcast their ads to the world. They
altered their pages to include this feature and the audiences who receive
‘free’ social network service had to accommodate, grouchily or not. Facebook
tailors their business to suit the trend and they have done it successfully
knowing that their members are hooked to their service.
In business, every brand wants to
be a trendsetter but to accomplish this, you’d need a lot of intel. FingerTec
is amongst the pioneers that paved the way for biometrics products in the
commercial market, although to stay in the trendsetter role is not easy when
many other opportunists have jumped on the bandwagon. TimeTec Cloud is our next
attempt to set the trend in remote server biometrics system implementation
around the world, after carefully weighing the needs of the market. Even though
we anticipate challenges, there is always an advantage to being the first few. In
the next 5-year period, we expect more and more brands would be offering cloud applications
to the market, yet it is our aspiration that FingerTec would be one of the
brand that leads the way. A trailblazer,
shall we say?
by Norana Johar, COO, FingerTec HQ
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