Poetic Way in Business
I love poems, often read and write poems, have published 4
poetry books so far, and have filled my library with poetry books as its main
collection. Does my love for literature or especially poems contribute to my
business? It may seem that the two interests are polarizing to many people; but
to me, they don’t. They roll well into one another like two gearwheels.
But how has my affection in poetry helped in the FingerTec business?
Firstly, in a poem, words are meticulously chosen. The use
of words must be frugal; the best poet can get the most out of them in a dozen of
lines. This unusual sensitivity towards language spreads its tentacles across the
write-ups in our marketing materials including brochures, ads, taglines,
website and social media. Metaphor, paronomasia or rhythmic techniques are
often used in our taglines to increase readability.
Secondly, the practice of intensifying language in poems
polishes my management skill. Any redundant steps would be eliminated just like
the unnecessary words in poems. It gets me right to the point, and hierarchical
barrier reduces to a minimum. In short, it increases efficiency and
effectiveness in an organization. In
today’s business world, you simply can’t waste time and energy as it diverts your
focus. A solid poem carries all the right substances in a neat way. The same with a successful
organization, you have to stream the right resources to the right places
without any waste.
Thirdly, it’s all about creativity. Literature values
creativity and imagination, particularly poems, as they spurn repetition. Verses
are formed with inventive composition of words. I like to add new ideas to
refresh our system and product lines, not unlike the characteristics of a poet.
Perhaps most importantly, a poet has to be passionate and should
be more sensitive to humanity by nature. All these would help a company raise
the bar in corporate social responsibility.
Just like poems, paradoxically, many points are achieved
indirectly. You may call this an oblique approach. As a poem is also known as
the gem of the literary hall; when business is operated in a poetic way, it may
produce gems too.
By Teh Hon Seng, CEO, FingerTec HQ
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