Poetic Way in Business
I love poems, often read and write poems, have published 4 poetry books so far, and have filled my library with poetry books as its main collection. Does my love for literature or especially poems contribute to my business? It may seem that the two interests are polarizing to many people; but to me, they don’t. They roll well into one another like two gearwheels.
But how has my affection in poetry helped in the FingerTec business?
Firstly, in a poem, words are meticulously chosen. The use of words must be frugal; the best poet can get the most out of them in a dozen of lines. This unusual sensitivity towards language spreads its tentacles across the write-ups in our marketing materials including brochures, ads, taglines, website and social media. Metaphor, paronomasia or rhythmic techniques are often used in our taglines to increase readability.
Secondly, the practice of intensifying language in poems polishes my management skill. Any redundant steps would be eliminated just like the unnecessary words in poems. It gets me right to the point, and hierarchical barrier reduces to a minimum. In short, it increases efficiency and effectiveness in an organization. In today’s business world, you simply can’t waste time and energy as it diverts your focus. A solid poem carries all the right substances in a neat way. The same with a successful organization, you have to stream the right resources to the right places without any waste.
Thirdly, it’s all about creativity. Literature values creativity and imagination, particularly poems, as they spurn repetition. Verses are formed with inventive composition of words. I like to add new ideas to refresh our system and product lines, not unlike the characteristics of a poet.
Perhaps most importantly, a poet has to be passionate and should be more sensitive to humanity by nature. All these would help a company raise the bar in corporate social responsibility.
Just like poems, paradoxically, many points are achieved indirectly. You may call this an oblique approach. As a poem is also known as the gem of the literary hall; when business is operated in a poetic way, it may produce gems too.
By Teh Hon Seng, CEO, FingerTec HQ