Get Serious: Think Before You Tweet
Have
you ever had that moment where you read a tweet or a Facebook update, and
immediately had the urge to drown yourself?
Despite
the rise in social media activity these past few years, you’d think Netizens
would have more common sense about what to post and what not to post on their
profiles. But the truth is, my friends, that common sense is not really very
common to start with.
When
it comes to status updates, there is one crucial fact that you have to remember:
humans are judgmental and oh boy,
judge you they will. Don’t even try to deny this fact, as being judgmental is a
very human inert mechanism, designed to reduce your mental efforts where
possible. So having said that, when it comes to social media, you may have
photo after photo posted up, but there is nothing much for viewers to check out
online to see what your personality is like except for the words in your
statuses. Body language and tone of speech is absolutely cut out in the Internet
world.
This woman was arrested for her tweet about President Obama. Read the story here. |
The
words that you choose to publish online may make or break you (or, you know,
might maintain you somewhere in between). It is not unheard of for employees to
get fired due to what they have posted on their Facebook accounts, defaming
their organization or even their boss, who is actually ON their friends list.
Honestly, if you forget such an important piece of detail that your own boss is
in your friends list, I think a small part of you kind of deserves to be given
the boot.
Recently
over here, a certain shopping mall (which I shall not name since I’m on a social
platform right now) received hell for
some rather rude responses to a customer whom had a valid complaint. A more
compromising fact was that this mall was still quite newly opened, and was
slowly gaining momentum in its fan-base. This move definitely threw the mall’s
progress back a few steps, and personally, I wonder what happened to the
employee who posted that comment.
You
see, when it comes to managing your company’s social profiles, its not just
enough that you have common sense; you need to add a splash of tact, a sprinkle
of cross-cultural knowledge, and a pinch of diplomacy, or to sum all these
factors up, a whole load of EQ. What may be funny in one country, may be
downright insulting to another. Sure, you can have casual-toned posts with the
occasional pun hear and there, but even casual posts need to have a value in
it, whether it is educating your fans on your product/brand, cracking a related
joke, or inviting fans to give their thoughts on a certain matter.
At
FingerTec, we have a series of casual posts worth reading, which we’ve created
specially for social media coverage. Although it might look like general life
tips to you at first, we tie it to the office culture in an effort to associate
FingerTec with the workplace. Read our Cubicle World article series here:
In
the end, it’s all about shouting out your brand and leaving a lasting
impression. If you make enough effort, that impression could be a positive and
lasting one. Happy Facebooking, everybody!
By Nisha Tara Naidu, Copywriter, FingerTec HQ
By Nisha Tara Naidu, Copywriter, FingerTec HQ
0 comments: