Afiq’s 5 Ps in FingerTec: Part 3


‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 3, the writer discusses the Promotion component of the tool. You can read the past installments here: Part 1 · Part 2. 

Sales-related promotions are only part of it
Promotion
Any self-respecting Malaysian knows what truly unites the population: Our three (yes, THREE) major shopping seasons in the country. The nationwide shopping periods have been an excellent promotional tool as it helps build Malaysia’s profile as a shopping destination in South East Asia. While FingerTec can only dream of using the country’s abundance of wealth and resources to promote the company, it is not impossible for us to achieve the trifecta of promotional objectives; To present information, increase demand & create product differentiation. On a surface level, most of FingerTec's promotions are done on the Internet while some actually requires our physical presence overseas. As a whole, these efforts can be categorized into sales-related and non-sales promotions. Read more for juicier details. 
Read More

‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of market...

Romancing Convenience & Security

Back in the days, 'Security'
often meant 'Inaccessability
Decades ago, people associated security with heavy metal bars, thick and sturdy latches, and stringent access control. Have you ever watched medieval movies, have you seen their city gates? If that didn’t scream out ‘security’, I don’t know what did. In a way, it reminds me of my childhood home’s door lock. It was a long thick wooden latch that covered the middle of the whole entire door; and it’d probably take an elephant to bang it open. Up until recent times, security providers took pride in projecting the image of ‘security’ together with ‘inaccessibility’. The image of a fierce huge security guard complete with firearms would hinder anybody to initiate something funny. Unless, of course, if you’re Rowan Atkinson.
Read More

Back in the days, 'Security' often meant 'Inaccessability Decades ago, people associated security with heavy metal bars, th...

5 Things to Pay Attention to When it Comes to Ingress Implementation

Need help? Just type it out and I'll be there!
Ingress is FingerTec’s latest software; highly recommended for door access control installation. It’s packed with powerful access control features such as graphical floor maps, real-time monitoring, centralized management, data analysis and reporting etc.

First things first, you need to plan properly before implementing the software, as most future inconveniences are caused by faulty installations. Don’t rush into it and get tangled later. Here are 5 things you should look out for to make your Ingress implementation smooth!
Read More

Need help? Just type it out and I'll be there! Ingress is FingerTec ’s latest software; highly recommended for door access control...

Surpassing Sales with Some Marketing Magic?

Who has the upper hand?
I started my career in sales, selling PCs with standard software to home and corporate users. Later on, I moved on to sell Electronic Publishing Solutions to newspapers industry on a project basis. From sales of a few thousand dollars upgraded to over a million dollars in a single order, you may consider this a great leap forward.

But I disliked doing sales, especially project-based sales. You bade and pitched and diverted all your resources and times, writing thick proposals, presenting multiple presentations, and on top of that, you have to build relationships by becoming a Cheap Entertainment Officer rather than Chief Executive Officer.  Even after all that, you might still fail to secure the project. It is worse if the industry is so niche that all you have are only a few potential clients in your region. It’s like your fate is not in your hands but belongs to a handful few.
Read More

Who has the upper hand? I started my career in sales, selling PCs with standard software to home and corporate users. Later on, I moved...

Afiq’s 5 Ps in FingerTec: Part 2


‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps of marketing as he stumbles along his first year in the company. In Part 2, the writer discusses the Place component of the tool. You can read Part 1 here. 


FingerTec can go even further than Sun Wukong's vision
Place
When Sun Wukong of the literary masterpiece ‘Journey to the West’ was challenged by Buddha to leave his gigantic palm, the Monkey King didn’t hesitate to jump from Buddha’s hand – to get out of that place. Little did he know that even though he can leap 108,000 miles in a leap, everything in the world was ‘in Buddha’s hands’. In its own way, this is comparable to FingerTec’s place in the time attendance and access control industry. You might travel 108,000 miles away from our humble headquarters in Selangor, Malaysia, but you’ll still see our name almost anywhere locally, internationally or on the Web. Place, then, is just a concept. Read more to understand why. 
Read More

‘Afiq’s 5 Ps in FingerTec’ is a 5-part mini-series chronicling the writer’s observations on FingerTec Worldwide through the 5 Ps...

Subscribe to: Posts (Atom)