Walk Your Brand
The concept of brand is not as highly sophisticated or far-fetched as what many brand consultants and branding agencies have been trying to make business community believe. They ought to rake the dough while many are still in the blur of the subject matter.
Personally, I don’t think there is a specific formula for a company to follow in order to produce a successful brand in a specific time period. Of course you could set aside an awesome budget and plan for over the top branding activities to highlight your brand but don’t confuse advertisement and marketing activities as brand, it’s part of building a brand but it is not the brand itself.
How do you feel when you see Apple products? What words come to mind when you see Dell? What feeling do you relate when Coca Cola is mentioned? How about Honda? It’s all about feelings; it’s all about human emotions. That is what branding is, in my humble opinion.
For me, Apple products are stylish and reliable. Dell is cheap if you know DIY but lacks user-friendliness. Coca Cola is fun and full of memories, Honda is dependable.
Brand is totally about consumer perception. No matter how much brand awareness activities are being carried out to make your customers believe what you want them to believe about your brand, when you don’t deliver your brand’s promise, negative perceptions start to form in your consumers’ minds. And if this perception is not corrected instantly but further strengthened by constantly failing to deliver the promise, the brand is still forming – just that it’s not to your preference.
Every brand has its personality and personality is best described with human terms. When you deliver what you want people to believe about your brand, then you are on your way to having a promising brand.
FingerTec’s brand essence has always been about making things easy for our clients. And trust me that on our side, the tasks have never been easy. Nonetheless, we take the pleasure knowing that FingerTec is easily implemented and support is available everywhere to help our clients the world over. Occasionally, there are some glitches we need to rectify and the respectful teams are always dedicated to deliver. At FingerTec, the objective of delivering “ease of use” has been communicated throughout the company and everybody is aware of what we have to do.
Taking things a step forward, soon FingerTec will be making things easier with the T-box package for TimeTec Web. The T-box will simplify implementation of TimeTec Web where we have pre-configured everything for you to ease your work. We’ll offer packages that make system deployment easy and hassle-free. One package solves it all.
Say what you want about a brand, pepper it with great slogans but at the end of the day if you failed to deliver the talk, you fail. Walk your brand.
by Norana Johar, COO, FingerTec HQ
by Norana Johar, COO, FingerTec HQ
At FingerTec USA, Security is Always a Priority
Things go wrong all the time, but security and accountability have to be there no matter what. That’s why FingerTec USA's fingerprint door lock models like the FingerTec R2 and R2i not only incorporate the most commonly used communication protocols, TCP/IP, in order to guarantee constant monitoring, but also come equipped with USB backup. In the event of a communication error, the R2 and R2i still draw on this supplementary system to provide the same revolutionary level of biometric specificity and accountability. This fingerprint door lock and time attendance system is secure when you need it.Software is a key component in access management. Since everyone’s situation is different, and security and accountability should follow suit, FingerTec fingerprint reader software runs on the safe and situation-tested Linux platform, providing the ability to customize to your business’s particular needs and to adapt fluidly to rapid environmental changes. Additionally, in order to make access management familiar and easy to use, the file maintenance system is Windows-based on your end, allowing for easy organization and simple presentation. This two-pronged software approach maximizes both hardware and personnel efficiency.
With such well-suited software and products like the R2 and R2i, FingerTec attendance and door lock systems are secure now, in the future, and every situation in-between.
by FingerTec USA
FingerTec USA: Advanced Solutions and Support
With the mission statement, “to see our customer as our employer, and to find a satisfactory resolution for any customer concern,” it’s no wonder that FingerTec USA offers such a powerful set of support tools suited to a wide variety of company needs.Phone Training
Hired a new employee? Promoted a manager? Looking to optimize all of the options on your employee clock in software? Confused about our fingerprint reader software? FingerTec offers phone training modules tailored specifically to your situation. Your time is valuable, so expert trainers focus only on what you need, providing structured guidance and facilitating efficient knowledge acquisition. Your staff will feel comfortable and confident in no time at all.
Annual and Monthly Support
Now that you and your staff are so well trained, nothing can go wrong – right? We do our best to set you up for smooth sailing, but if you do encounter any issues, we're happy to help your staff remedy the situation and learn from the experience. For our clients' convenience, our annual and monthly support packages cover a range of troubleshooting options, including:
- phone
- live chat
- support ticket
In most cases, you’ll get a response within just a few minutes.
The fact of that matter is that security, access control, and timekeeping software are only as strong as the knowledge and expertise that support them. That’s why FingerTec doesn’t stop at the door – they're with you all the way.
by FingerTec USA
How Fingerprint Scanning Works: Capacitive Scanning
Unlike optical scanning which generates an image of a person's fingerprint by using light, capacitive scanners use electrical currents to achieve that. The sensor used in this scanning technology is made up of one or more semiconductor chips which is connected to an inverting operational amplifier; each chip is made up of two conductor plates. This very complicated device cleverly reads each fingerprint by measuring the different electrical voltage given by the ridges and valleys of each finger. The processor embedded into the scanner then reads the voltage output and puts together a picture of the scanned finger. From there it decides whether or not it matches up with authorized prints in the database.
Capacitive scanners have two advantages over optical scanning: 1) It requires an actual image of a fingerprint in order wot work properly and cannot be tricked by simply manipulating patterns of lights that make up the impression of a fingerprint. 2) Due to the size of semiconductor chips, capacitive scanners tend to be smaller than its optical counterpart.
by FingerTec USA
Wednesday, 11 July 2012
The Trend of Cloud Computing
Cloud computing technology is not something new. When you first registered your Hotmail or Gmail account many years back, it has already existed, not to mention all the social media websites like Facebook, Twitter or Linkedin, where you create and host your personal data over onto their servers.
Wednesday, 4 July 2012
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| IBM mainframe computer |
IT development trend has always been a scaling down process. For example, it started from mainframe (1950s) to minicomputers (1970s) to PCs (1980s) to laptops (1990s) and later to tablets (2010s). The path software developers underwent was also in this sequence, offering solutions first to big organizations, later to the small ones, and lastly for personal use. But for cloud computing, the sequence is the reverse, which involves a scaling up process.
There are two different modes of reception for individuals and corporations for technology and cloud computing adoption. Normally, individuals would embrace technology faster and more freely than corporations if not due to the fact that the computing power was too expensive to acquire in the past. And the size of IT devices mattered too. When Apollo 11 landed on the moon in 1969, the computing power they used was only as good as today’s iPhone. Who would reject an iPhone if they can afford one?
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| How to hit the right button for cloud services? |
For the consumer market, the term cloud computing shouldn’t be of their concerns and in fact might never cross their minds. Just like how they picked up on the iCloud concept effortlessly, starting to use it as though it is second nature to them.
But when cloud-computing technology moves up to corporate level, there are processes and crucial issues for consideration. Hence the migration becomes a very tough decision, particularly when they have to deal with the idea of letting a third party vendor host their classified data.
In short, cloud computing is a term for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). The name cloud computing was inspired by the cloud symbol that is often used to represent the Internet in flowcharts and diagrams.
For Amazon Web Services and GoogleApps, they provide IaaS and PaaS with development tools respectively for developers to host their services for customers; they are not situated in the front line for direct interaction with users.
But for our TimeTec Cloud in the Software-as-a-Service cloud model, we provide the hardware infrastructure (even though it is via Amazon’s cloud computing power), the TimeTec software application and the interaction with the user through a front-end portal. Because we host both the application and the data, the end user is free to use the service from any location.
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