Creating Values in Business
Time flies. I’ve been in this business for 10 years already and I’ve experienced many things, the good and the bad, the ups and the downs that taught me about business and life. When we first started in the beginning of 2000, I didn’t think much about the future of FingerTec, as my involvement in the brand was inconsequential. Business was run as usual, I carried out my tasks as instructed.
When the major change turned the company around later in 2004, it changed the way we do business entirely. Many were skeptic. How could this kind of business be conducted this way? With so much hard work and persistence, what looked like trivial matters then, added so much value to the brand now. When I combined all the little pieces of effort that we put on, its impact is mammoth to our business today. Progressively we create values to FingerTec brand to the delight of all our resellers around the world.
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One plus one doesn’t equal two. Simply putting a name to a brand does not create its value. It (the value) will not be magically visible by attaching a motto to that brand as well. Value comes to life when it has substance to the customers. When you have something that customers couldn’t live without, that’s value. When you create something that makes your customers nodding their heads with a tinge of smile on their lips, that’s value. When your customers are not cringing when they pay you that sum of money, that’s value.
The big ongoing question for FingerTec is what’s valuable to our individual customers. By trying to find out that answer, we would attempt to deliver the value that customer wants.
Have you been to our micro websites lately? If you haven’t please do so because it’s time for you to capture the value and prosper. Create your values to your clients through us, we don't mind because that's what we take pleasure in doing.
www.fingertec.com/microsites, where our values reside
by Norana Johar, COO, FingerTec HQ