Humanizing Email Marketing
Greetings, How are you?
I’ve come here responding to your request for assistance. Well, my name is Mr. Email and I’m here to find out what I can do to assist you. I bring with me engaging text written by my content creator to make you feel warm and fuzzy.
It’s nice to meet you.
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| "I bring a message from beyond" |
Email marketing is a vintage method of communication. While an exceptional tool capable of delivering clear messages, its popularity is dependent upon the intention of the creator. First, we used it as a replacement for snail mail, then as our broadband speeds and locational coverage expanded, so did our intentions.
From legitimate sale emails to spam, to receiving emails from Jim telling you why you need a new vacuum cleaner (and everyone else), readers have wisen up over time. We go from reading the content thoroughly, to skimming through, to the point where a majority of emails that we receive in our inbox are given less and less attention.
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| Should i open them all? |
For a growing company to persevere and remain competitive in this decade, we have to utilize tools that will increase our efficiency. That’s why we have been working on a series of mailers that will automatically trigger based on your actions and target achievements.
What targets and achievements? Rewards? Well, the Sales & Marketing team has been working on a Revenue Sharing Scheme. We can’t reveal the full scheme here on the blog, as it’s only available to account holders, however, what we can say, is that it will involve ongoing commission schemes and monetary payments.
So give these mailers the attention they deserve. While they are sent out by our mailing system, each email template was written with the sincerest of intentions to engagement and ensure your queries are answered and rewards will be given for your dedication to TimeTec Cloud.
Every email you receive by our auto-mailer system was planned and written by a person, and every email sent personally by a member of our staff will always contain their full name and position within the company. We don’t just sign-off with a first name and call it a day, you will know and feel that every email you receive from TimeTec is genuine.
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| Behind every machine is a Person |
Let’s us know what you
think about the power of email marketing.
Are you prepared to expand the number of staff in your company to ensure all emails are personalized or would you prefer to use available technology to do so? Have you begun integrating emails into your marketing strategies for the foreseeable future?
Are you prepared to expand the number of staff in your company to ensure all emails are personalized or would you prefer to use available technology to do so? Have you begun integrating emails into your marketing strategies for the foreseeable future?
By Justin Goh, Analyst, Fingertec
Wednesday, 27 August 2014
Writing Skill is More Important than Talking Skill in Today’s Business
Digitization in bits and bytes was the fundamental activity for the Information Technology revolution in the 80s and 90s of the last century. In the new millennium, connecting the world to the Internet became the main role for the Information Technology development.
For the former, we witnessed contents readily loaded in its carriers, be it papers, films, cassettes or tapes, be it in text, voice, image or animation format, the contents had vastly be converted into digital data, laid a strong foundation for the information boom and tremendous cost cutting measures for knowledge transfer. While in the Internet era, the latter, by connecting computers and IT devices, the web technology virtually removed all borders and physical distances between customers and companies.
For the former, we witnessed contents readily loaded in its carriers, be it papers, films, cassettes or tapes, be it in text, voice, image or animation format, the contents had vastly be converted into digital data, laid a strong foundation for the information boom and tremendous cost cutting measures for knowledge transfer. While in the Internet era, the latter, by connecting computers and IT devices, the web technology virtually removed all borders and physical distances between customers and companies.
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| Digitization & Globalization |
In the past, you had to setup plenty of physical overseas branches to qualify you as an international company. But in the present days, your business operation can reach every corner of the world even if you are a minute below-10-employee company. Micro-international company is the new vocabulary to describe a small yet Internet savvy company that can achieve global business goal, even without setting up any physical business operation abroad.
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| Speak & Listen |
Talking and writing are two basic communication skills, but in the midst of the transformation from productivity economy to the service industry economy in the 80s and 90s, the socio and economy activities were basically confined to more local vicinities. When face-to-face or telecommunication is required to get the job done, talking is definitely the king. The criteria of employment especially in sales and marketing personnel emphasizes on eloquent speaker.
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| Writing, writing, writing |
In short, to build an Internet ecosystem in your company, a strategy that is probably not an option anymore for nowadays businesses, you require more staff that can write well. Good writing skills definitely produce better quality and more useful contents. This is what we believe in FingerTec. And, I also believe that writing is so fundamental in today’s organization that one shouldn’t outsource it to any third party.
By Teh Hon Seng, CEO, FingerTec HQ
Wednesday, 20 August 2014
INGRESS WILL IMPRESS: MAKE THAT SWITCH NOW!
“If it ain’t broke, don’t fix it” might hold true to some cases but to continue with a less viable system when the new and powerful system is readily available at NO COST to you is definitely not a good business decision anytime.
Over a decade ago, FingerTec
introduced TCMS V2 as Time Control Management System for all FingerTec products
and over the years this software has gained attention and trust of the markets
for its comprehensive time attendance and its simple door access features. But change is always inevitable.
By the end of 2012, the
company has steered its direction towards Cloud-based solution for its time
attendance segment of the business, enriching the software features to suit to
today’s most sought-after workforce requirements and bringing the solution to
the cloud platform that we named TimeTec Cloud.
Alongside this move, the
company has geared up to strengthen its position in the access control and security industry, moving towards the vertical market share. The company develops access controllers and its management software to match the standards of the access security industry. Extensive research and development were carried out and as a
result, we initiated a solution loaded with extensive features of door access
solutions.
This perfect solution for FingerTec door access system was introduced by the name INGRESS.
INGRESS indeed is
monumental to the brand's image as it will be our main software that spearheads FingerTec’s
door access solutions. The TCMS V2's ratio of 8:2 in terms of Time Attendance and Door
Access feature is not suitable anymore for our customers who are targeting door
access segment of the market and as so, many great access features are wasted by those who choose to stay put with TCMS V2.
Ingress should be THE solution, hands down, for it
has 3 times or even more door access features compared to TCMS V2 and it has ALL the Time Attendance features of TCMS V2 plus 10% more, making it
a superior software for your door access system. If your business focus is on access market, choosing Ingress over TCMS V2 is second to none, it's no longer an option that you could make.
At this opportunity, I’m
urging you, our esteemed resellers and customers to make the switch to Ingress to
experience its superiority. To ease the transition, we have prepared migration tool that would help you in your data migration process from TCMS V2 to Ingress smoothly. We don't have it in reverse though for we want to encourage you to experience and stay with Ingress software. We also encourage those who are using time attendance model to switch to Ingress because Ingress has all the features that TCMS V2 have and we will continue adding features on Ingress while TCMS V2's development will only be limited on bug fixes.
I couldn’t discount the fact that you are more familiar with TCMS V2 and to change that would mean that you have to take baby steps to learn and train your customers to follow. Nevertheless, the change is inevitable for the growth and the goal that we are aiming for in this segment of the market.
I couldn’t discount the fact that you are more familiar with TCMS V2 and to change that would mean that you have to take baby steps to learn and train your customers to follow. Nevertheless, the change is inevitable for the growth and the goal that we are aiming for in this segment of the market.
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| Click this picture to learn the differences |
I also would like to stress
that come October 2014, it’ll no longer be an option for you to select either TCMS or Ingress
for your door access solutions. We’ll impose a policy whereby all door access products will be bundled with Ingress and a fee will be
charged to obtain TCMSv2 software for your door access products. Though there
is still time before the policy is activated, I strongly recommend that you start the switch now, learn about Ingress,
know its features and benefits, learn its tips and tricks, and start pushing it
to your door access customers. If you are not confident, the trial version is available to give you that boost. While you are there, learn also about our powerful Ingressus series controllers that will bring access control to another level.
We have worked hard to present
you the best solution for access control and it's time for us to give you that nudge to switch.
Below is the recap of the reasons why you need to choose INGRESS:
So, you have no reason to hesitate. Our only assurance to you is, INGRESS will IMPRESS.
Below is the recap of the reasons why you need to choose INGRESS:
- INGRESS is loaded with 3 times or more features of door access in TCMS V2 while having 110% features of TCMS V2's time attendance, hence it's only logical for those who are in security access business to use INGRESS.
- The data Migration Tool from TCMS V2 is available for smooth transfer to INGRESS without any hiccup.
- The TRIAL version is available for you to test and familiarize yourself before you switch
- Manuals, videos, guides, etc are readily available for your to train your staff and resellers.
- The R&D efforts are continuous and more features will be added while TCMS V2's will only be on bug fixes
- Starting October, we will be charging those who purchase door access products but require TCMS V2 software
- And last but certainly not least, it is FREE of CHARGE.
So, you have no reason to hesitate. Our only assurance to you is, INGRESS will IMPRESS.
Internet Exploration: Sky is the Limit
My Facebook friend published his first book recently to indulge his 47th birthday. Writing has always been his hobby, but never his career. The book was produced from his chronologically compiled self-written articles that he posted on Facebook. Surprisingly, his first print of 5000 copies sold out even before the book hits the bookstores.
How did he make it? Thanks to Facebook, the same social media site where he has been posting his articles; it is also used as a marketing platform where he sells his books. He ecstatically shared an incident where the bank froze his bank account momentarily until further explanation was given as to why a sudden surge of remittances from all over the place happened in his account.
In the past, as an amateur writer, there was no way you could collect pre-orders to justify whether or not to publish a book. Let alone to convince a publisher to put your work on to print; many of them ended up forking out their own cash to fund the publications. Other challenges were to get the book dealer to distribute your books and the bookstores to display them. Not only that, you may find your book sitting helplessly and timidly on the shelf among the bestsellers, do you have extra dollars to churn out for advertising and promotion?
However, at present time, who doesn't have a vast pool of real and virtual friends on Facebook? This resource can easily be tapped onto to engage in sales and marketing. When my friend sent the book out to his readers, they tagged him with the picture of the book that had safely arrived; it became a viral post that boost the sales even more. And, this was not an isolated case; I have a few other amateur writer friends who shared the same success story.
Internet technology has changed the way we think; the life we live; the business we run, and push the limited resources in the past to almost limitless at present. How does one make use of the Internet resources? Can someone teach us and give us some guidance? YES and NO. The Internet world is still full of continuously evolving concept and technology; you just have to open your eyes.
My strategy to build an Internet ecosystem in our business operation is very simple - when things can be done the Internet way, just go for it. That is why we are more Internet savvy than our competitors. And fuzzy logic is applied in Biometrics system; the same trial and error concept can be applied to clear the blur, to get a certain end result.
Just like when we started our new Software as a Service (SaaS) business, TimeTec Cloud, I told the Cloud team, we can adopt the system from FingerTec, but from what we have learned so far, the ecosystem seems laggard and insufficient. A cloud service needs a deeper Internet thinking; for example business intelligence derived from Big Data and etc. We have to explore the missing components, add to our system and enhance it even in blind sometimes, but it is still better than not trying anything.
By Teh Hon Seng, CEO, FingerTec HQ
TimeTec Cloud User Video Guide is Now Available!
For the uninitiated, TimeTec Cloud is our widely-acclaimed cloud-based time & attendance solution created by placing the priority of an organization’s need for a convenient system in mind. TimeTec Cloud aims to reduce costly administrative overheads by eliminating manual timecard calculations. Apart from that, TimeTecCloud also plays an active role in minimizing support and labor costs as storage of all data from your terminals is managed, maintained, and monitored by our TimeTec Cloud servers.
Now,
we have incorporated the TimeTec Cloud video guide into the software for the
benefit of users so that configuration TimeTec Cloud and using the software can
now be done without any hassle.
With
this video guide, you can find all the basic functions of TimeTec Cloud and simple
ways to configure it on a step-by-step basis.
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| Just click on the video and learn away! |
In
order to view our video guide page, just click on the following link :
Wednesday, 16 July 2014
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