Humanizing Email Marketing

Wednesday 27 August 2014 2 Comments

Greetings, How are you? 

I’ve come here responding to your request for assistance. Well, my name is Mr. Email and I’m here to find out what I can do to assist you. I bring with me engaging text written by my content creator to make you feel warm and fuzzy. 

It’s nice to meet you.

"I bring a message from beyond"

How do you feel when you receive an email written in a manner you are convinced your mind was read? You notice it’s from Jim, the local marketing guru from down the street. But how in the world did Jim send a personalized email to every person in the state?

Email marketing is a vintage method of communication. While an exceptional tool capable of delivering clear messages, its popularity is dependent upon the intention of the creator. First, we used it as a replacement for snail mail, then as our broadband speeds and locational coverage expanded, so did our intentions. 

From legitimate sale emails to spam, to receiving emails from Jim telling you why you need a new vacuum cleaner (and everyone else), readers have wisen up over time. We go from reading the content thoroughly, to skimming through, to the point where a majority of emails that we receive in our inbox are given less and less attention.

Should i open them all?

As you can see, we write, a lot. That’s why you, a subscriber, will receive many emails from us within a month. 

For a growing company to persevere and remain competitive in this decade, we have to utilize tools that will increase our efficiency. That’s why we have been working on a series of mailers that will automatically trigger based on your actions and target achievements. 

What targets and achievements? Rewards? Well, the Sales & Marketing team has been working on a Revenue Sharing Scheme. We can’t reveal the full scheme here on the blog, as it’s only available to account holders, however, what we can say, is that it will involve ongoing commission schemes and monetary payments.

So give these mailers the attention they deserve. While they are sent out by our mailing system, each email template was written with the sincerest of intentions to engagement and ensure your queries are answered and rewards will be given for your dedication to TimeTec Cloud. 

Every email you receive by our auto-mailer system was planned and written by a person, and every email sent personally by a member of our staff will always contain their full name and position within the company. We don’t just sign-off with a first name and call it a day, you will know and feel that every email you receive from TimeTec is genuine.
Behind every machine is a Person

Let’s us know what you think about the power of email marketing. 

Are you prepared to expand the number of staff in your company to ensure all emails are personalized or would you prefer to use available technology to do so? Have you begun integrating emails into your marketing strategies for the foreseeable future?
By Justin Goh, Analyst, Fingertec

Greetings, How are you?  I’ve come here responding to your request for assistance. Well, my name is Mr. Email ...


  1. Hi, Important points of email marketing being raised by you. I think, people should have to know this thing before starting Email Marketing campaign.

  2. Hi Ale Rossi,

    Thank you for your comment. Would love to hear more about your experiences with email marketing!