Tapping on Sharing

Friday 15 April 2011 0 Comments

The microwikinomics concept is not a novel one; it’s been there before the invention of the Internet, before the virtual world existed; just that we didn’t call it anything that fancy. When I was a child, my mum always gave 100 boiled eggs as her contribution/investment to a wedding; sometimes she gave a few kilos of sugar, sometimes a few kilos of rice grains. The reason was simple: to make a grand wedding possible. In the 80s, people who lived in villages didn’t have much money to go by, let alone to stage a wedding. You help me, I help you business, a.k.a. mass collaboration. Sharing was the way to go, there was no other way around it. It not so different today, though we don’t deal with that many boiled eggs.

I had a conversation with my boss the other day, who told me that if you don’t have that much capital to run your business, tackle the Internet and tackle it hard. I didn’t exactly quote him verbatim but that was the gist of the conversation. Come to think of it, it is so true. Opening a physical office requires a large amount of capital, thorough planning and various kinds of investment, yet the ROI is not a guarantee. The question remains; how could you reach potential buyers from miles away if you don’t have an office close enough for them to contact or if you don’t have employees who could pay them a visit to explain about your products to them? The Internet is the way to go, the Internet is the ‘divine’ intervention.

However, one party’s effort might not be impactful; a collective effort might create magic. FingerTec as a brand has been using the Internet heavily to market our products at the global stage since 2004. When we first started, we didn’t have much knowledge of what was in store for us. Come 2011, the world is our playground so to speak. We have created some impact for the business and if you, our partners can play your part, we could be big, couldn’t we? We have various resources available that you could use for your own benefit and if you could add your resources, you could use it to expand your business, other partners could use it for the same goal and the cycle continues.

Do not see the Internet as vain, if you start being friendly with the Internet, you’ll see that this virtual world is dynamic, the opportunity is limitless. Rebecca Black, the latest teen singer who was featured in YouTube got her first million when her video went viral and people started to download the music via iTunes in less than a month. 97% of the viewers hate the song but the million dollars is already in her bank account. That’s how powerful the Internet is. Justin Bieber became a sensational artist after he was discovered from YouTube by Scooter Braun who introduced him to Usher. Amazon.com makes the whole world their customers. Apple makes us drool over their iPad 2 by just looking at the advertisements in apple.com. These are just some examples which I’m sure many of you are familiar with.

Note: Please do not blame me for any nightmares you might have after you watched this video

Businesses create campaigns using Facebook, customers are being updated by the latest news using Twitter, websites for online shopping are sprouting like mushrooms after the rain. The truth of the matter is, everybody spends most of their time CONNECTED to the Internet via computer, smartphones and tablets.
If you don’t tap that opportunity, then other people would. Let’s share information and create a louder FingerTec buzz in this virtual world. The positive effect would definitely be seen in your book at the end of your financial year.

by Norana Johar, COO, FingerTec HQ

The microwikinomics concept is not a novel one; it’s been there before the invention of the Internet, before the virtual world existed; just...