Online Marketing Horoscope For Year Of The Wooden Horse?

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Already thinking of saying Yam Seng at your Nian Ye Fan? No one's blaming you. We're days away from the latest Chinese New Year, and most of our colleagues can already taste the toast for success at their reunion dinner. Now, before you go off galloping into the year of the wooden horse, let's take a look at what's ahead. Read more to know three things marketing experts are predicting for the coming year, or as I'd like to call it the: 'Online Marketing Horoscope'.


The Online Future Is In Your Hands
I mean, literally, it's in your hands - your mobile device. There has been huge developments in mobile analytics and marketing over these few years which brings about some interesting concepts for advertisers to work with. Some mobile games nowadays have ads in them (like Nintendo), in which even the ads are playable games themselves - how differently mind-blowing is that from just 5-7 years ago? What will set your brand apart is going beyond the responsive web design and supplementary mobile apps. Are your customers really getting the most out of their user experience? 

Example to look at: AnimaxMe - an augmented reality mobile app that brings tagged images, objects and physical locations to life with interactive digital content.


The Rise Of Smart Objects
With the incoming wave of tech companies pushing for the Internet of Things (IoT), more and more smart objects will be flooding the market. Gartner, the leading IT research and advisory company, estimated that there will be upwards of 26 billion devices on the IoT by 2020. Keep your eye out on how these smart objects change consumers' expectations on user experience and engagement to get yourselves ahead. 

Example to look at: Nest Learning Thermostat - a thermostat that incorporates motion & temperature sensors combined with a Wifi connection to learn a user's preferences as the thermostat is used.

content creation fingertec

Content Creation Will Be King  
Online marketing is closely intertwined with content creation, as more and more brands are realizing the importance of maintaining and updating web sites, blogs, social media accounts as well as digital media. That's why job titles like 'Social Growth Hacker' and 'Director of Content' has been sprouting like mushrooms lately (no kidding!). In order to make the most of your customer relationships this year, invest more effort in bringing original, high-quality content to the audience. 

Examples to look at: Too many to list just one, so take your pick from FitStudio by Sears, IBMblr by IBM, McDonald's Canada, and countless others.

Conclusion
As you're enjoying the online marketing horoscope (and dreaming of that reunion dinner), I'd like to again take this chance to wish everyone a happy Chinese New Year. I wish you all the best, and may you be prosperous throughout. Thanks for reading, everyone!

By Afiq Jauhari, Marketing Executive, FingerTec HQ

Already thinking of saying  Yam Seng at your Nian Ye Fan ? No one's blaming you. We're days away from the latest Chinese New ...

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