Harmonizing Localization and Global Standardization

Trying to understand the globe

New Markets

Among the things that piqued my interest when I first got into FingerTec was the fact that, despite its humble beginnings in the early 2000s, the company already has its collective foots firmly planted in the international market. Pretty cool for a vision that started with just a finger. This presented a new (at that time) challenge for me as I mistakably underestimated the complexities of international marketing, and what it requires of me as both a copywriter and a marketing executive. My interest started after reading Ms. Norana Johar's piece in FingerTec's annual magazine last year (it's on page 27). 

Trying to understand the globe New Markets Among the things that piqued my interest when I first got into FingerTec was the fact tha...