'Franchising’ FingerTec – Doing Business The FingerTec Way
FingerTec Business Guidebook will be introduced in 2010. We don’t exactly plan to venture into franchising business. In fact, franchising is not exactly the proper word in this context but some parts of what we want to do match the term’s definitions. The common feature of a franchising business is creating the same experience for customers anywhere in the world. For example, Starbucks Caramel Macchiato in Las Vegas, Hong Kong, Shanghai, Jakarta have the same taste as the one in Malaysia. I’ve tasted the Macchiatos and they all taste the same. Starbucks stores look similar, the cups feel the same, and the pastries and cakes look the same and taste the same. McDonald’s, KFC, TGIF, Pizza Hut, Domino’s maintain similarities between franchises to let customers feel the same experience, regardless of location.
The FingerTec Business Guidebook is intended to guide resellers to do FingerTec business the FingerTec Way. We want our customers to feel the same experience whether they are dealing directly with FingerTec or they are dealing with FingerTec resellers around the world. We have had visitors who found it hard to believe that we do almost everything using the Internet. The Internet is THE tool of the new millennium. For those who haven’t convinced about the power of the Internet have to make an appointment with psychiatrists because you have a serious problem with reality. The world has changed and it moves faster than before. We have made our millions with very little use of phone calls and meetings but we meet our customers A LOT on Skype and MSN. We discuss business in these social channels, we send millions of emails per year to our customers, and we send them links to our resources, videos, and newsletters to attend to their needs. We do take our customers’ needs very seriously but we attend to them the FingerTec Way.
Change is not easy. And asking you to change the way you do business perhaps is risky but this is not only theory. We have had years of experience doing business this way; it is proven fruitful. Some might think that we do not provide personalized service to our clients if everything is done virtually but I beg to have a different opinion. In this current world, personalization is very much happening in the virtual world because it’s less hassle and more effective. Banks have introduced online banking, online credit card payments are very much required to buy products from abroad, customer service have to be available online to support clients 24-hours, etc. More and more people are into online transactions and communications these days than ever before. The gist of the FingerTec Way is not only cost saving but it also info loaded program and very much client-friendly.
This is personal
In short, we want to create the FingerTec experience for all our customers worldwide via the FingerTec Way of doing business. And what’s the best way to inform all of our esteemed distributors and resellers, The FingerTec Business Guidebook. Of course.
by Norana Johar, COO, FingerTec HQ