Writing Skill is More Important than Talking Skill in Today’s Business
Digitization in bits and bytes was the fundamental activity for the Information Technology revolution in the 80s and 90s of the last century. In the new millennium, connecting the world to the Internet became the main role for the Information Technology development.
For the former, we witnessed contents readily loaded in its carriers, be it papers, films, cassettes or tapes, be it in text, voice, image or animation format, the contents had vastly be converted into digital data, laid a strong foundation for the information boom and tremendous cost cutting measures for knowledge transfer. While in the Internet era, the latter, by connecting computers and IT devices, the web technology virtually removed all borders and physical distances between customers and companies.
For the former, we witnessed contents readily loaded in its carriers, be it papers, films, cassettes or tapes, be it in text, voice, image or animation format, the contents had vastly be converted into digital data, laid a strong foundation for the information boom and tremendous cost cutting measures for knowledge transfer. While in the Internet era, the latter, by connecting computers and IT devices, the web technology virtually removed all borders and physical distances between customers and companies.
Digitization & Globalization |
In the past, you had to setup plenty of physical overseas branches to qualify you as an international company. But in the present days, your business operation can reach every corner of the world even if you are a minute below-10-employee company. Micro-international company is the new vocabulary to describe a small yet Internet savvy company that can achieve global business goal, even without setting up any physical business operation abroad.
Speak & Listen |
Talking and writing are two basic communication skills, but in the midst of the transformation from productivity economy to the service industry economy in the 80s and 90s, the socio and economy activities were basically confined to more local vicinities. When face-to-face or telecommunication is required to get the job done, talking is definitely the king. The criteria of employment especially in sales and marketing personnel emphasizes on eloquent speaker.
Writing, writing, writing |
In short, to build an Internet ecosystem in your company, a strategy that is probably not an option anymore for nowadays businesses, you require more staff that can write well. Good writing skills definitely produce better quality and more useful contents. This is what we believe in FingerTec. And, I also believe that writing is so fundamental in today’s organization that one shouldn’t outsource it to any third party.
By Teh Hon Seng, CEO, FingerTec HQ
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