Get Spotted In An Ocean of Information

Wednesday, 30 November 2011 , , 0 Comments

Gauging your own popularity in the search engine by typing your own name in Google is an act of vanity and if indeed you do it occasionally, it should be kept under wrap forever. But, gauging your company’s popularity in search engines is not an act of a narcissist; it is an act of a good business sense! When a large part of your marketing relies on your existence in the Internet, being found online should be one of your business’s top priorities. Creating corporate and commercial websites are among the first steps which many companies have taken on seriously plus the advertising of www addresses everywhere, but not many companies would actually promote the website in the Internet for the millions of Internet users out there.

The fact is, the Internet world is more than meets the eye. Think of the Internet as an ocean of information and like the sea, there are mysteries waiting to be unfolded. It requires extra effort from a company to learn about the potential of the Internet in business. 

The key to being found online is keywords. What keywords would your potential clients be using to search for your company? People who don’t know your brand will not key in your brand’s name into the search engine. My point is, you can’t claim that your brand is always on top when you typed in your brand’s in the search engine. The truth of the matter is, people would not type your brand when they are looking for biometrics time attendance or door access machines. And if they type the keywords associated with your products, would they find you? And, if they don’t, would they find your competition instead?

So, the question is, what would be the keywords that come to mind when they want to look for information related to the products that you offer. 


It’s easier to think that everything happens by chance but the reality is not as ideal as that. Search engines have their own unique way to spot you amongst the rests. Though the process is not as simple, the idea is. Scatter the keywords all over your websites, let the robots notice the keywords and bring the information back to the search engine. The more abundant the keywords, the higher the chance of being found. And the best way to pepper these keywords is to do it in your contents! Create content that is rich in keywords and you might just become famous in the Internet. 

Search engine optimization is an investment of commitment and time. The result would not be instant but it’s beneficial and cost effective in the long run. 

Starting from today, I’m urging FingerTec resellers who have websites to intentionally use keywords like fingerprint, time attendance system, biometrics, door access system, etc in articles and websites related to FingerTec. We might create wonder by doing it together. 

What say you?

by Norana Johar, COO, FingerTec HQ

Gauging your own popularity in the search engine by typing your own name in Google is an act of vanity and if indeed you do it occasionally,...

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Keep Your Store Safe This Holiday Season

Yes, the holidays are joyous and jovial. But they also have a stressful side. This is a definite truth for store owners. While the holidays bring in customers and profits, they are also a prime time for petty theft. You want to make sure that your business, your earnings, and your stockroom are all safe.  The last thing you need is to go to open shop the next day only to find that there's nothing left to open.

Have you considered a fingerprint door lock? This would be the optimum time to consider it. The only people who will have access to the "employees only" spaces are employees. The door locks have databases that can store information on your entire staff so that they can enter and exit easily, however it keeps unauthorized out. And while it's a rare occurrence, if you have problems with any employees you can revoke access remotely whenever you like. The safety standards of fingerprint reader software are much higher than with manual door locks. Some models will allow access with cards as well to help save time.

Your money's safety is crucial this time of year. You are going to need the revenue to boost you into the New Year. Take the time and invest in biometric technology today. It's easy to install and will save you a lot of worry.


by FingerTec USA

Yes, the holidays are joyous and jovial. But they also have a stressful side. This is a definite truth for store owners. While the holidays ...

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IFSEC Saudi: Religion As Brand Identity

I couldn't help but to compare what I had observed in the two Islamic stronghold countries that I had visited, Iran a few years back, and Saudi Arabia just last week. 

Wearing of headscarf is compulsory for all women in Iran but their pieces of clothing and headscarves can be fashionable and colorful. This headscarf ruling is applied to foreign women too. But black is the only permitted color for women in Saudi; they put on black headscarves, black veils, shapeless Abaya black gowns covering from head to toe, exposing only a pair of flickering eyes, and some even covered their eyes with black veils too. But for foreign women, while headscarf and veil are not enforced, black gown is obligatory. With Saudi men wearing their traditional white robe and their women put on the black ones, such contrast is so eye-catching in Riyadh, the capital city of Saudi, and located in the middle of Arabia in a desert environment.

Alcohol is forbidden and entertainments are scarce in both countries but you get more Western TV channels in Saudi than in Iran. Facebook is banned in Iran, but I could gain access in Saudi. It had made my stay in Saudi slightly entertained.

Segregation of different sexes is a common scene at the food corners in Saudi. All shops are closed during prayer times which did not happen in Iran.

Segregation of sexes at the food corner

Generally, Saudi women are not allowed to work and they are not allowed to drive by law. Even at the women cosmetic counters at the shopping mall, only salesmen were around to serve you. The IFSEC Arabia observed the similar scenario, the religion extended its grip to bar all female exhibitors from entering the hall, making the exhibition the all-male show.

IFSEC Arabia was relatively small, occupied only a small hall with less than 100 exhibitors. Since FingerTec is a famous biometrics brand in the Kingdom of Saudi, and we already have a few active and performing resellers, our participation's purpose was mainly to meet with them and to understand this unique market better. 


Visitors gather at our booth
ItQan's Mr. Mohammed Naiem Ewidah (right)  and Mr. Mohamed Adbulmoniem Abdul Mustafa (left)

To name a few who came include Global System's Technical Manager, Mr. Mohamed Abdelatif from Jeddah who came on the first day, ItQan International's Project Manager and Sales Engineer, Mr. Mohammed Naiem Ewidah and Mr. Mohamed Abdulmoniem Abdul Mustafa from Dammam who came on Day 2 and 3 to help us at the booth. We also had a good conversation with ZulTec’s Sales Manager Mr. Mohammad Munir and SecuTech Arabia’s Pre-Sales Consultant and Sales Manager Mr. Mohammad Shahzad and Mr. Rauf Anwar Mohammad and Proline UK’s Assistant Manager Mr. Nasiruldin Y. Sulaiman who dropped by our booth. We also took the opportunity to meet Innokat Saudi’s Deputy Managing Director and e-Business Director Mr. Ali S. Al-Farhan and Mr. Naser Abu Al-Haji who become our partner this year, and active in government projects in Riyadh.

Islam was originated in Saudi Arabia in the 6th century, and spread fast to the Middle East and later to the rest of the world. With over 1.5 billion followers as of 2009 or over 22% of earth’s population, Islam is now the second largest and one of the fastest-growing religions in the world.

Over centuries, the major religions have evolved an astonishing ability to extract loyalty, unswerving devotion and financial contributions from their adherents, which must make them a fairly appealing business model to emulate as to yield brand identity and brand loyalty. 


The iconic tower, Burj Al Mamlakah or Kingdom Centre

And, if we see FingerTec in a religion perspective, the logo as the religion symbol; the philosophical ideology as a fundamental principle; the global reseller program as a basic teaching; the online resources as a doctrine to instill beliefs; and the resellers as evangelists, we have no doubt why our brand has religiously spread in over 120 countries.

The different of Islam between Iran and Saudi, and in other different countries, as Graham E. Fuller, a political scientist has put it, there is one Islam, but many different ways Muslims live and interpret it that differ greatly from country to country, age to age, issue from issue, person to person. In fact, Islam is what Muslims think Islam is, as well as way they want it to be. And they differ, as do adherents of other faiths.

And I see our localization efforts and product customizations to fulfill certain requirements fit into this explanation, but FingerTec still remains as One Brand. 



by Teh Hon Seng, CEO, FingerTec HQ

I couldn't help but to compare what I had observed in the two Islamic stronghold countries that I had visited, Iran a few years back, ...

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Biometric Fingerprint Reader Software Replaces Passwords

Tuesday, 22 November 2011 , 1 Comments


How many times have you gotten a message that your password is not secure enough? When you set up new accounts practically on any site it begs you to add any weird symbol you can to the mix to make it stronger, but thinking in terms like "df4ta6%&@" are too complicated to remember and just plain annoying. Besides, the more complicated we make our passwords, the more often we forget them. This prompts us to request a password reset. How could that possibly be effective? Here's an idea. Why not use fingerprint reader software as a form of identification?

With biometric security, your office files and clock-in are secure and accurate. You no longer have to fear identity theft or tampering. There is a lot less stress involved with just having to place your finger on a scanner. You don't have to remember anything. The scanner will already have your profile so it does all the work.

The other benefit is how accurate your work shift will be with a biometric time clock. You will get paid exactly as you deserve. You will not get frustrated having to make corrections over email or in person. You get security that your hard work is noticed. There is little to no error as there is with manual password logins.

All-in-all, there are countless benefits to upgrading office software to include biometrics.


by FingerTec USA

How many times have you gotten a message that your password is not secure enough? When you set up new accounts practically on any site i...

1 comments:

Get a Fingerprint Door Lock If You're Home Alone

Kevin McCallister could have saved himself a heck of a lot of effort if he had a fingerprint door lock. All of those traps he planted around the house to prevent a robbery by the "wet bandits" must have been a real pain to clean up after the whole debacle. Of course, life in the early 1990s was not as advanced as it is today. And if for whatever reason you want your home to feel safer when everyone's out and away you can depend on finger scanner technology to deny door access to any strangers.

Biometric technology has surfaced as one of the most reliable forms of security. It has proven to be reliable in offices when it comes to door access and employee clock in software. So much so that it is even being implemented for personal use at home. When you buy the H2i Home Package from FingerTec you get not only the door lock, you get the emergency break glass, a rechargeable backup battery, a key switch, and more!

With a finger scanner installed you can still use your original door locks, just consider this an addition to the safety of your home. The system is very easy to install and it's just as easy, if not easier, to operate. It can be used on the main entrances, bedroom doors, home studios, garages, etc. It's an all-around smart device to own.


by FingerTec USA

Kevin McCallister could have saved himself a heck of a lot of effort if he had a fingerprint door lock . All of those traps he planted aroun...

3 comments:

Economic Crisis Yet Again?

All eyes are on Euro Zone crisis. If the dangling Greece debt turmoil could not find its way out which seems quite likely, the crisis which has been plaguing the Euro Zone could be spiralling as an enormous hurricane that would hit the world's economy anytime soon. This pessimist analysis by some experts masks the world's economy with a layer of dark clouds.
Belt tighten during downturn?

When some companies look out the window, frown at the gloomy skies and decide to cut costs to prepare for their years ahead, thankfully our plans for next year would not be affected.

We have hired more programmers to speed up our research and development works; aggressively preparing for new software and hardware products for the coming years. We continue to recruit a few more technicians and we have extended the support hours to include midnight to early morning, and with this decision, we have reduced the gap of 'support staff unavailable online' to three hours a day, and prolonged the technical assistance to 19 hours per day.

If the sky is gloomy, it's alright, have your umbrella ready. We are not immune from the economic slowdown. When the subprime crisis hit in 2009, our turnover was recorded only slight increase as compared to the previous year, but while being prudent we carried out all activities like normal and we didn't even cut the annual trip to Shanghai.

This year, as usual, our staff who receive an incentive trip to Gold Coast, Australia is about to depart this evening. On advertising and promotion, we just signed up for advertisement packages on two prominent security magazines, A&S International and Detektor International for the whole of next year, and we plan to take part in more than ten tradeshows worldwide.

More new products are in our pipeline, with one particular 7-inch touch screen new iKiosk that runs on Android platform to excite everybody and I. This would mark a new milestone to our product line, because besides the bundling of standard applications, customers can now have more control of their own terminals, and download Apps they feel useful from the Google Android Apps Store. It would serve as an amazing administration kiosk that does multiple purposes for office environment.


Artist impression for our upcoming new iKiosk

When you are a start up company, struggle is normal even during the economic booming years. But for established companies, if you are only making good money during good times and losing money, having to cut costs and retrench workers during bad times, then I don't think you are competent enough companies.

To continue making money during bad times, a company should take various aspects other than only sales figures into account during good times. Instead of focusing on only sales growth, one should think of its biological growth as well. Without one holistic perspective, your business field may remain barren even during the harvest season.


by Teh Hon Seng, CEO, FingerTec HQ

All eyes are on Euro Zone crisis. If the dangling Greece debt turmoil could not find its way out which seems quite likely, the crisis whi...

1 comments:

Why The Finger Scanner Is The Most Popular Biometric Technology

Tuesday, 8 November 2011 , , 2 Comments

Biometric recognition technology uses a person's anatomical or behavioral characteristics as a method for accurate identification. It has advantages over ID cards and passwords because the individual must be physically present during the identification process. The technology was created to prevent impersonation and identity theft in an age where the internet and computing technology runs practically everything. So what makes fingerprinting an ideal method of identification?

Fingerprints are absolutely and undeniably unique. We have the pattern of ridges on each fingertip that cannot be replicated by any simple means. Fingerprint classification has proven to have a high rate of success in identification in numerous applications. There are other forms of biometrics, such as DNA, but there are reasons it's not as feasible to use.

Although DNA is the most accurate form of identification, it can be easily acquired and used. So, in a sense, it has a higher potential for identity theft. Finger scanner technology also can be programmed to detect moisture and temperature so it will only allow access to a live present person.

Fingerprints are also very simple for users. The most common prints are the index finger and the thumb. Biometric time clocks can therefore be used very quickly and easily when employees are waiting to sign in and access the building. It is an easy process that does not detract any work time. The software will even track breaks for accurate listings of work hours.

The technology is non-invasive and it's safe. It works as an extra security measure without impeding on anybody's comfort level concerning privacy. It keeps that happy middle ground.


by FingerTec USA

Biometric recognition technology uses a person's anatomical or behavioral characteristics as a method for accurate identification. It ha...

2 comments:

User Generated Content: Ingenious Strategy or Simply Insane?

Thursday, 3 November 2011 , , , 0 Comments




We are going back and forth on this idea of letting customers discuss about our brand freely in the social channels and new media. On one hand, we are excited to find out what’s being said about the brand, on the other we have a great amount of fear that the move would bring a colossal disaster to the brand we’ve spent years building. Every product has its weak points and if these points are stressed too much, would they affect the brand adversely? 

Considering what I’ve read and known, user generated content or UGC has an impactful influence on customer’s decision-making process. From a trivial buy like movie tickets to a more significant purchase like buying a car or booking a vacation, other customer’s opinions matter. Moviegoers swear by Rottentomatoes reviews; anything that is less than 60-70% average user rating would not entice them to catch the movie. Recently, when I wanted to buy my first Kitchen Aid, I Googled about the machine, contemplating the good, the bad, the ugly before making any decisions five days later. When it is very easy to get opinions from people who have bought and experienced the products, the decision-making process is very much influenced by those (opinions). Even when it involves buying a new apartment or a new car for example, the owners’ say matter in addition to opinions from experts. 

Now, control is very important when it comes to leaving the floor to the audience to discuss about your brand. If it’s not controlled properly, it could do more harm than good. How are we making sure that the competitors are not contributing to the discussions and dropping vindictive remarks along the way? Are the ones who provide the comments users of the product or just random visitors whom based on their experience with other similar products want to vent their frustrations? 

One thing for sure, contributors do not like to be deleted or denied an opinion if you have comment removal as part of the plan. So long as the comments are fair and not overbearing or breaking any laws, it should be permitted to appear on the sites. Presence of some negative comments also provide consumers with a feeling of trust in the genuineness of the feedbacks. Nonetheless, when the control is favoring the supplier too much, consumers are not getting the real picture of the brand. The question is, how to let go without losing control?

Whatever the issues are, we’ve got to start. When the online market is available 24/7 all year long, somehow or other the brand is going to get discussed somewhere. If we are not opening any channels to know what’s being said about us, the discussions are still going on, the brand is still being discussed over conversations and we miss the opportunity to listen and improve on our products and services. 

FingerTec is looking into incorporating UGC in our websites. One key to successfully letting go of the control to the user is to start small and manageable. Another is to be responsive and ready to engage and address consumer’s concerns. When we’ve gained enough experience, perhaps we could attempt something complex. In the meantime, let us start with baby steps towards acquiring UGC. 

by Norana Johar, COO, FingerTec HQ

We are going back and forth on this idea of letting customers discuss about our brand freely in the social channels and new media. On one ha...

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Biometrics Are A Huge Step Forward For Security and Identification

You may have noticed that in the last few years people have been jumping on the biometrics train. It makes business run smoother. It has multiple applications, from organization, to security. For example, a biometric time clock will check-in employees each morning and check them out as each day comes to a close. It can track breaks, it can organize schedules. It will do the work for you, and be able to give you accuracy for employee paychecks based on clocked hours. The fingerprint door locks keep offices and homes safe. They have a database with records of the accessible fingerprints.

What we are seeing now is a rise in the complexity of these machines. Biometrics are the future for airport security and home security. With touch screen devices we will start seeing the fingerprint as a replacement for autograph, or at the bare minimum be an added security feature to coincide with our autographs. This is not science fiction. This is the future. Biometric technology can record fingerprints, facial structure, and iris patterns.

If you are going to stay updated with technology, biometrics are a start. Get your office a few fingerprint time clocks and keep a look out for the latest software.



by FingerTec USA

You may have noticed that in the last few years people have been jumping on the biometrics train. It makes business run smoother. It has mul...

2 comments: